MOTION
Badoo // Bumble Inc.
Badoo ‘Clips’ - Product Announcement Video
2021
I was tasked with creating a product Announcement video Badoo’s latest product feature; Clips.
Badoo was launching video stories in profiles, to help push video adoption and generate more inbound activity for users. Videos on profiles was created to help users express themselves and minimise the perception of empty, incomplete of fake profiles on the app.
The brief was to create a video under 60 seconds that could explain how to use the feature and present it in a fun and playful way. With a short turn around for production, the content had to be acquired from stock footage, with the hope that further on in the year, we could reuse some of the assets from the Product Announcement Video, and incorporate it with user generated content more appropriate to key markets.
Say it with Clips 🎬
Express yourself in a fun, new way 💜
They say that a picture is worth a thousand words… but we think that videos can be an even better way to express yourself 📹.
That’s why Badoo is launching Clips - a new feature that lets you show your personality with ease by recording answers to fun questions.
You can add your clips to your Badoo profile, allowing potential matches to get to know you a little better and to discover the real you. 💜
Head over to the Badoo app to add clips to your profile.
This video was fully localised into the main languages for the 6 key markets, in 9x16, 16x9 and 4x5.
Badoo - Clips - Product Announcement Video was one of the top performing video in most markets for Q3 2021, and was well received throughout the business.
Due to its success, I was later tasked at overseeing the creation of growth and UGC video content, working with several freelancers to deliver over 200 video assets in 6 languages.