LAURA RANKIN
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BORN TO BREATH OF THE WILD

CREATIVE DIRECTION

Channel4 // MASHED // TheConnectedSet
Born To Be (Breath Of The) Wild
2018

 
 
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Commissioned by Channel 4 and Mashed (The Connected Set), I developed and pitched a song parody of ‘Born To Be Wild’ by Steppenwolf around the popular Legend Of Zelda release; Breath Of The Wild. Legend Of Zelda: Breath of the Wild had just released a new DLC, which featured a magical motorcycle as a mode of transport around the enormous map.

I developed and wrote the song lyrics, and worked with an animation studio (Venturia Animation Studios) and composer (Gizmode) to bring this project together. The video was very well received on the channel and has over 1.5 million views.

 
 
 

When Link finally received the Motor Cycle Zero, he changed from humble hero to a rock and roll rider.